Refresh - the data cleansing service from Phruit Ltd.
'Refresh' is our new data cleansing service, which can meet your needs to ensure the integrity of your consumer and business data.
Every time you use Refresh, the system will carry out a comprehensive sudit of your data free of charge, allowing you to choose the best data cleansing process to apply to your files.
For more detailed information abour Refresh, click the entries below:
What is Refresh?
Refresh from Phruit Ltd enables fast, secure cleansing and enhancement of your consumer and business data. Utilising a broad variety of proprietary Phruit services and leading data sources, it can improve the quality, recency and accuracy of your data.
- Refresh Clean will clean and update names, addresses and telephone numbers to ensure your communications are personalised, accurate and (most importantly) reach their intended recipients.
- Refresh Validate ensures contact details for individuals and businesses are current and accurate so you can rest assured that direct mail is deliverable.
- Refresh Suppress can identify individuals who are unwilling or unable to respond to your communications (whether due to absence, bereavement, preference services registration or CCJ Suppression) in order to simultaneously reduce consumer annoyance and reduce wastage costs.
- Refresh Enhance utilises additional information to ensure that appropriate offers are targeted at specific individuals.
- Refresh Match can accurately identify duplicate records, further reducing wastage and consumer annoyance. Duplicate records can be identified within a single file, across multiple files or against your in-house ‘do not contact’ file.
The Benefits of Refresh
Consumer and Business Data, as with any information, is fluid – constant changes occur on a daily basis as businesses relocate, individuals register with contact preference services and people move house or die.
As a result, consumer and business data loses its ‘freshness’. Allowing your data to turn stale and eventually decay can have an intensely negative impact on marketing response rates, campaign costs and consumer perception.
Using a quality Data Cleansing Service such as Refresh tackles these issues by reducing costs, improving efficiency, reducing risk and ensuring all communications comply with the latest regulations governing consumer and business communications.
